10- 15 years ago I discovered the Wannabe Economy.
It’s staffed by speakers, writers, facilitators, hosts, coaches, consultants… awake, aware, alive, attractive people ready to show us how to have it as good as they do. I needed their help. I dove in, gobbled up their wares.
At one point, I tried to be a Wannabe provider myself (books and workshops). But then doubt started stalking me: was I promoting sustainable change or just trashing people’s lives? How would know? I meant well, but so do lots of harmful people. The Wannabe Economy didn’t have an existential crisis: it championed personal responsibility and trusted the marketplace to sort things out.
The pitch is, “Do this, get that” — here’s the secret, the key, the code. the password, the knock. This gets you in. We want in, so we lay our money down. We feel grateful. We go for it. Then what? It’s all on us — personally responsibility, remember? — so if it works, we did it right, and if it doesn’t, we didn’t. We don’t call our guru to account; instead, we buy more.
Why? Because we want desperately to play until we win. The sellers are invariably charismatic, assured, happy, rich — or appear to be. We believe in their sincerity, look for and find evidence that they live what they’re selling. (They’re making money selling to us, but we miss that point.) So we keep shelling it out, keep trying to finesse our way to the promised land. Meanwhile, our guides have no skin in the game — not our game, at least. There’s no investment, only well wishes.
I suspect that 99.999% of the helpers in the self-help industry genuinely want to help. But it’s a business, after all, not charity. There’s no mens rea for buyer’s remorse in the Wannabe Economy. You pays your money, you takes your chance. Caveat emptor.
And, more pertinent to this blog, what I just described has become how “professional” services are bought and sold. Capitalism serves up both the Wannabe Economy and Free Market Professionalism.
Any problem with that?
In two words, trust and accountability, which are reducible to one word: professionalism. And professionalism is taking a beating in the free market. That’s the message of this article: Why A Market Model Is Destroying The Safeguards Of The Professions. It’s written by a German academic mostly about the medical profession, but it applies to other professions as well.
“Wasn’t there a time when professionals still knew how to serve us – a cosy, well-ordered world of responsible doctors, wise teachers and caring nurses? In this world, bakers still cared about the quality of their bread, and builders were proud of their constructions. One could trust these professionals; they knew what they were doing and were reliable guardians of their knowledge. Because people poured their souls into it, work was still meaningful – or was it?
“In the grip of nostalgia, it’s easy to overlook the dark sides of this old vocational model. On top of the fact that professional jobs were structured around hierarchies of gender and race, laypeople were expected to obey expert judgment without even asking questions. Deference to authority was the norm, and there were few ways of holding professionals to account.
“Against this backdrop, the call for more autonomy, for more ‘choice’, seems hard to resist. This is precisely what happened with the rise of neoliberalism after the 1970s, when the advocates of ‘New Public Management’ promoted the idea that hard-nosed market thinking should be used to structure healthcare, education and other areas that typically belonged to the slow and complicated world of public red tape. In this way, neoliberalism undermined not only public institutions but the very idea of professionalism.
“This attack was the culmination of two powerful agendas. The first was an economic argument about the alleged inefficiency of public services or the other non-market structures in which professional knowledge was hosted.
“The second was an argument about autonomy, about equal status, about liberation – ‘Think for yourself!’ instead of relying on experts. The advent of the internet seemed to offer perfect conditions for finding information and comparing offers: in short, for acting like a fully informed customer.
“These two imperatives – the economic and the individualistic – meshed extremely well under neoliberalism. The shift from addressing the needs of citizens to serving the demands of customers or consumers was complete.
“The imperatives of productivity, profitability and the market rule.
“We are all customers now; we are all supposed to be kings. But what if ‘being a customer’ is the wrong model for healthcare, education, and even highly specialised crafts and trades?
“What the market-based model overlooks is hyperspecialisation, as the philosopher Elijah Millgram argues in The Great Endarkenment (2015). We depend on other people’s knowledge and expertise, because we can learn and study only so many things in our lifetimes. Whenever specialist knowledge is at stake, we are the opposite of a well-informed customer. Often we don’t want to have to do our own research, which would be patchy at best; sometimes, we are simply unable to do it, even if we tried. It’s much more efficient (yes, efficient!) if we can trust those already in the know.
“But it can be hard to trust professionals forced to work in neoliberal regimes.
“Responsible professionalism imagines work-life as a series of relationships with individuals who are entrusted to you, along with the ethical standards and commitments you uphold as a member of a professional community. But marketisation threatens this collegiality, by introducing competitiveness among workers and undermining the trust that’s needed to do a good job.
“Is there a way out of this conundrum? Could professionalism be revived? If so, can we avoid its old problems of hierarchy while preserving space for equality and autonomy?”
Good questions that deserve engaged, real-time answers from people with skin in the game.
 For a scathing description of this particular consumer behavior in the Wannabe Economy, see 11 Billion Reasons The Self Help Industry Doesn’t Want You To Know The Truth About Happiness (Hint: Unhappy People Buy Things) Inc. (Oct. 19, 2017).
 Although it is very much a religion — I write more on topics like that in another context.